The client is a "project of the month" art company that operates on a subscription service. They send customers a box each month that contains all of the art supplies they will need to complete a specific art project.
The client asked for design concepts for both the main box that would contain the company's products, and the packaging that would appear on the customer's doorstep. The logo was designed to be whimsical in order to represent the creative nature of the product. This is also present in the typography, which has a "handwritten feel" to the lettering. Mockups were used and edited for both images to realize each concept.
The following ads were concepts built using the clients desire to relate "creativity" and "fun" to the customer. They are designed as posters, and are meant to convey that the "blue bin" will contain art supplies for different "projects of the day."
The art supplies were created from scratch with vector graphics to provide designs for what some of the paints and brushes may look like inside of the package.
